SEO — What to Expect From Google Over Coming Months

Matt Cutts, Google’s head of search spam, recently released a video that gives SEOs and webmasters a preview of what to expect over the next few months in terms of SEO for Google. Cutts addresses 10 points, which we have summarized below. The general goal of all of these updates is to improve search results […]

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Rewarding High Quality Sites: Google’s Penguin / Webspam Update Has Significant SEO Implications

The recent update to Google’s algorithm — referred to initially as the Webspam update, before Google officially dubbed it Penguin— has caused a good amount of debate within the SEO community.  Although the number of sites affected by it was relatively small, the Penguin update continues to be the topic of much discussion because of the information […]

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Reasons Why Search Engine Optimization (SEO) Is Better than Paying for Links

Many methods of online promotion are currently available for businesses or individuals wanting to increase the traffic to and reach of their websites. Four of the most popular methods are Paid Links (backlinks to a site that posted in return for compensation from the site owners), Search Engine Optimization (SEO), Pay-Per-Click Ads on search engines, […]

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