Search Engine Optimization (SEO)

A good SEO campaign begins with an audit of the customer website, the targeted keywords, and off-site elements.

  • We use state of the art tools to measure how relevant your current search terms are, how much traffic they receive, and how competitive they are within your industry.
  • We use the same tools to identify new keywords that will also drive traffic to your site. After the initial analysis we will be able to suggest a selection of keywords that will work to drive traffic to your site.
  • While much of the SEO effort is centered on building backlinks and driving traffic externally, there is still a lot of onsite optimization that when completed will help search engines crawl your site more efficiently. We offer a number of services that cater to onsite SEO:
    • “Content is king.” Content is one of the most important factors that search engines consider when reviewing your site. We optimize content and site copy around your selected keywords in a way that is beneficial to search engines yet remains natural and readable to customers.
    • Search engines cannot see images. To compensate, we make sure that image titles and descriptions are tagged with the right keywords so they can be appropriately identified by search engines.
    • Header tags tell search engines what the most important content on the page is. Appropriate use of header tags can help boost your search engine page rankings.
    • Anchor text defines site linking structure which in turn determines how visitors navigate around your site. Likewise, it points the way for search engines when crawling and indexing your site.
    • Once we drive visitors to your website, the next task is to get them to stay. Whether visitors stay or not is measured by a site’s bounce rate, which is the percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between. The visual presentation of the website’s content is essential in keeping visitors interested.
    • Content should be easily distributed throughout the site.
    • URLs should be optimized for keywords. 301 redirects will be appropriately implemented to allow search engines to easily navigate your site.
    • Sitemaps help search engines determine which content to look at and rank how important it is. We create up-to-date site maps for our clients and submit them to all of the major search engines.
    • While META tags may not be the cornerstone for SEO that they once were, it is still worth having them in order. META tags give a first impression of a site and help search engines determine the phrases in content that are keywords.
    • If you are looking for a fresh new look let us know. We construct websites using state of the art methods with professional design that optimizes the user experience.
    • Google Analytics and Google Webmaster tools are great resources for monitoring the traffic and conversions your site received and making sure it meets the standards needed for good SEO.
    • When developing eCommerce sites for our clients we focus on security and functionality. All of our eCommerce sites are built to industry security standards to protect your customers and feature an easy-to-use back-end or administrative section to manage your store. SEO built into our eCommerce development process.
    • Blogging is a great way to establish social networks, drive traffic, express yourself as an authority within your industry, and spread news about your products. After establishing a company blog we can develop content or give you pointers so you can do it yourself.
    • What began as tool used for sending bookmarked items to friends has developed into a social search engine. By utilizing social bookmarking we can increase the genuine traffic you see through your website.
    • Customers won’t find you if search engines don’t know about you. By manually submitting to the top search engines, we can give you a much better chance of being listed and found by your potential customers.
    • Submitting your information to online directories is a great way to build backlinks and increase your online presence.
    • Press releases are not only for newspapers and television. There are numerous online resources that accept press release submissions. These keyword rich press releases may be published by bloggers or found by your customers through search engines. Through writing and submitting press releases you can bolster your reputation as an authority in the industry and increase the amount of backlinks pointing to your site.
    • We wish to make this experience as transparent as possible for you. In this we will be able to offer monthly progress reports based on the rate of traffic that is visiting your website. In addition these reports can be delivered on request.

One Response to “Search Engine Optimization (SEO)”

One Response to “Search Engine Optimization (SEO)”

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